Harmony Season
Embracing Deep Connections and Lasting Bonds Through
the Beauty of a Mindful Lifestyle.
NEW INDISCOVER THE COLLECTION
MURRAY SWEATER - WHITE
MURRAY SWEATER - GREEN
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MURRAY SWEATER - WHITE
MURRAY SWEATER - GREEN
Your Destination for Summer Elegance
Embrace the Sun with Breezy Silhouettes
and Neutral Hues
Shop New InTHE
CHARLOTTE
TIMELESS ELEGANCE
Your Destination
For Soft Spring Silhouettes
Soak up the sun in relaxed forms and neutral colours.
Shop New InElevate Your Wardrobe
The Essential Basics for Every Season
Elevate Your Wardrobe
The Essential Basics for Every Season
Basic items form the backbone of a versatile wardrobe, blending comfort, style, and sustainability. Essentials crafted from soft fabrics like cashmere, cotton, silk, merino wool and tencel are perfect for layering throughout the year.
With fitted styles featuring classic scoop necklines and ribbed edges, they hug the body beautifully. Our commitment to quality begins with careful sourcing from Japan, known for its exceptional natural fibers. RURI collaborates with local artisans who employ traditional techniques, ensuring that each fabric is not only soft and durable but also ethically produced.
Made from biodegradable materials and dyed with non-hazardous chemicals, these pieces promote eco-friendly fashion. Utilizing pre-consumer upcycling materials, they embody elegance and comfort. Wear them as undershirts for added warmth or on their own for a polished look, effortlessly adapting to any occasion.
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At the heart of RURI's designs lies a deep reverence for the natural world. We firmly believe that fashion can and should exist in harmony with the environment, which is why we prioritize the use of natural fibers like wool, Tencel, cotton, and silk in all our creations. These renewable resources form the foundation of our collections, ensuring a lesser negative impact compared to synthetic alternatives. In instances where natural fibers are not feasible, we turn to recycled and upcycled materials, such as our 'Hanna' culottes made from pre-consumer waste and dyed with non-hazardous chemicals, further reducing our energy consumption and carbon footprint. By embracing nature's gifts, RURI is committed to treading lightly on the earth and nurturing a sustainable future for all.
Shop NowRURI's leather bag x Jenny Brewer:
A Sustainable Leather Tote Celebrating Identity
A Sustainable Buffalo Leather Tote Designed by Artist Jenny Brewer.
Born in Hong Kong, Jenny Brewer grew up immersed in the vibrant cultures of both Hong Kong and the United Kingdom, with an academic background in philosophy that deeply informs her artistic practice. Now based in London, Brewer balances a career in law with her creative pursuits, using her art to explore the nuances of identity, human expression, and the philosophical underpinnings of the self.
For this exclusive 100% natural buffalo leather tote, Brewer has applied her distinctive portraiture style, seeking to capture the essence of the wearer or a beloved individual. The inherent beauty and sustainable qualities of the buffalo leather provide the perfect canvas for Brewer's emotive and thoughtful designs, allowing you to carry a piece of her artistic vision with you every day.
Whether you choose to commission a custom portrait or select one of Brewer's pre-designed motifs, this Rosamund tote will become a cherished accessory that evolves alongside you, reflecting your own personal story and identity.
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Essential Matches
Shop Cream
Shop Black
EMBRACE NATURE'S SERENITY
In Nature Fabric
RELAX AND UNWIND
In Luxe Crisp Cotton
Shop Black
Shop Khaki
Designed with elegant drapes that form into tapered cuffs, it is detailed with silk along the sleeves. Minimal yet beautifully detailed. Style yours with almost any type of pant. Tencel’s quick drying properties keep your skin cool and dry, making it perfect to also match over your gym fit.
With The
Jamie Top
&
Hanna Culotte
Murray Sweater & Mason Skirt
Discover the epitome of elegance and sustainability with our Murray Sweater and Mason Silk Skirt. The Murray Sweater, a classic cotton V-neck, effortlessly transitions from day to night with its deep ribbed hem, cuff, and gathered elbow details. Crafted from natural cotton fibers, it is biodegradable and dyed with non-hazardous chemicals, reflecting our commitment to sustainability.
The Mason Silk Skirt is a whimsical masterpiece, featuring accordion pleats that create fluid movement and a luxurious silk lining that enhances the transparency of the hem. Made from natural silk fibers, this skirt is both luxurious and eco-friendly. Both pieces are crafted using pre-consumer upcycled materials and are manufactured with a reduced carbon footprint. Embrace the elegance of sustainable fashion with the Murray Sweater and Mason Silk Skirt, and make a statement that transcends trends.
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MURRAY SWEATER - WHITE
MURRAY SWEATER - GREEN
Explore our Autumn collection of cardigans and sweaters. Crafted from soft, chunky gauge knit, these pieces are breathable in warmer weather and retain heat as temperatures fall. With elegant and cozy designs, they’re perfect for any occasion. Made from pre-consumer upcycled materials and dyed with non-hazardous chemicals, they feature a beautiful voluminous silhouette for a contemporary relaxed fit. Cardigans are the ideal layering piece—perfect over button-up shirts and under thicker outerwear on chilly days.
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Subtly textured and designed in voluminous airy cotton, our Jamie Top and Hanna culottes make a beautiful pairing. Hanna is detailed with a gathered drawstring waist and concealed pockets, that fall into floaty hems at the ankles. Offered in a light khaki and soft white.
Both are biodegradable in water and soil, making them less impactful on nature and utilise pre-consumer waste material.
Natural
&
Reusable
EDITOR'S PICK
Sowtale's Saucer
10 CORNER FLAT SAUCER
26-PETAL ROUND SAUCER
4-PETAL SMALL ROUND PLATE ON HIGH PLATFORM
Emma Cardigan
Made from 100% soft cotton knit, is the perfect layering piece for any season. The chunky gauge knit offers breathability for warmer days while keeping you cozy when temperatures drop. Designed for a relaxed fit, this contemporary long cardigan features large front pockets and stylish epaulettes at the shoulders. Crafted from natural fibers, this cotton cardigan is biodegradable in both water and soil, and it uses less energy in its production.
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Silk's sustainable journey begins with nature. Silkworms, the small creatures responsible for producing this luxurious fiber, primarily feed on mulberry leaves, which are abundant and renewable. Traditionally, the silk industry cultivates mulberry trees alongside silkworm colonies, enhancing the sustainability and eco-friendliness of this remarkable material.
The production of silk generally has a minimal environmental footprint. Silkworm farming requires less water and generates minimal waste compared to other textile processes. Additionally, sustainable silk is often produced without harmful chemicals, making it a safer choice for both consumers and the planet. This commitment to eco-friendly practices reinforces silk's status as a sustainable material.
One of the most compelling aspects of silk is its longevity. Silk products, such as scarves and garments, are renowned for their durability, often lasting for years or even decades with proper care. This resilience stands in stark contrast to fast fashion items made from synthetic materials, which quickly wear out and contribute to landfill waste. By investing in silk, consumers can reduce the need for frequent replacements, thereby lessening their environmental footprint and supporting eco-friendly practices.
Silk is also a versatile fabric suitable for year-round wear. Its natural temperature-regulating properties keep you cool in summer and warm in winter. This adaptability allows for investment in silk garments that transcend seasonal trends, further promoting sustainability and eco-friendliness by minimizing the need for constant wardrobe updates.
In summary, silk is more than just a luxurious fabric; it embodies an environmentally friendly and sustainable choice aligned with responsible consumption principles. With its natural origins, minimal environmental impact, durability, and versatility, silk stands as an excellent option for conscious consumers. When considering adding elegance to your wardrobe, remember that silk represents not only timeless beauty but also a commitment to sustainability and eco-friendliness.
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Celebrate The
Festive Season
Sustainability
We encourage consumers to shop less, more consciously and invest in high-quality, sustainable clothes. Being sustainable can be so stylish!
Discover MoreWe encourage consumers to shop less, more consciously and invest in high-quality, sustainable clothes. Being sustainable can be so stylish!
Discover More4th Anniversary
Thankful Weeks
18 Nov - 3 Dec