Photographer: IG @chan_kit
RURI promotes
high-quality, versatile clothing
for
Sustainable,
mindful living.
Bisney Cardigan
Introducing the stunning Bisney Cardigan—a masterpiece of sustainable fashion. Crafted from luxurious upcycled Italian yarn, this cardigan is designed to fit loosely and drape effortlessly over your body, creating a silhouette that exudes elegance.
The ribbed knitted shape not only enhances its timeless appeal but also ensures long-lasting wear, so you can enjoy its beauty for years to come. The contrast knitted epaulettes add a chic detail that highlights the cardigan’s exquisite craftsmanship.
Elevate your wardrobe with the Bisney Cardigan—where style meets sustainability. Perfect for any occasion, it’s the ideal blend of comfort and sophistication that you won’t want to take off!
Suit Up, Stand Out
Suit Up, Stand Out
RURI promotes
high-quality, versatile clothing
for
Sustainable,
mindful living.
Jodie Blazer
This ensemble from RURI redefines timelessness through emotional durability—the kind of style you return to, season after season, because it still feels like you.
The Jodie Blazer is oversized and effortlessly polished, with a deep-cut design that brings a modern edge while keeping a refined, elegant profile. It’s built to move with real life—and to age with grace—so you’ll keep reaching for it long after “new season” excitement fades.
Crafted in high-density Japanese fabric and featuring upcycled premium polyester, Jodie is made for longevity in both quality and conscience. Real horn buttons, sourced from upcycled material, add genuine character while reducing waste—so durability isn’t only structural, it’s meaningful.
Every detail reflects our commitment to lasting wear: precise seams, thoughtfully placed darts, and a silhouette that balances structure with comfort.
TIMELESS DESIGN
This timeless design features a relaxed fit that hits at the knee. Crafted with airy neoprene fabric imported from Japan, the Dot Dress offers a comfortable and soft texture. The simple cut showcases exquisite craftsmanship, making it perfect for the workplace or special events.
The clean, minimalist aesthetic of this dress allows the quality of the materials and construction to shine. The relaxed fit and thoughtful details create a versatile piece that can seamlessly transition between professional and formal settings.
This timeless design embodies simplicity and functionality, with a focus on comfort and elegant style. The Japanese-imported neoprene fabric gives the Dot Dress a supple, lightweight feel that will keep you cool and confident, no matter the occasion. The key features include a crew neck with concealed zip fastening along a single shoulder, cap sleeves, and a side pocket - all crafted with the exceptional attention to detail that defines this timeless piece.
Furthering its commitment to sustainability, this design used pre-consumer upcycled materials, was dyed with non-hazardous chemicals, and required less energy in its production. With an environmentally-conscious approach, this dress upholds the brand's values while delivering the exceptional quality and style the Dot Dress is known for.
Shop Now
Kwu Tung North: A Legacy at the Crossroads
Nature, Vitality & Sustainability
The color green is rich in meaning, closely tied to nature, growth, and renewal. It brings to mind lush landscapes and thriving plants, symbolizing life and vitality.
Green is also associated with health and well-being, offering a refreshing sense of rejuvenation. It represents balance and harmony, creating a calming atmosphere. Culturally, green signifies prosperity and abundance, reflecting the richness of fertile land.
Today, it stands as a powerful symbol of environmentalism, emphasizing eco-friendliness and sustainability.
At RURI, we embrace these values, believing in the importance of nurturing our planet and fostering a sustainable future where the beauty of nature and human innovation thrive together. We invite you to join us on this journey towards a greener tomorrow.
Shop Now
Reused, Recycled, or Composted
Chosen specifically for the standard, sustainable practice and technological machinery to make clothes; We optimize resources productivity through process efficiency and the minimization of resources and material use.
Versatility, Comfort, and Breathability.
Cotton is made from the natural fibres of cotton plants. It is an insoluble organic material, it is renewable, biodegradable in water and soil, making it an excellent choice as an environmentally friendly fibre throughout its entire product life cycle. Cotton is widely used in fashion industry due to its softness, breathability and absorbency.
Reducing Energy Consumption
Reducing carbon footprint by using natural sunlight and wind to dry the clothes. Minimizing negative environmental impacts while conserving energy and natural resources.
Photographer: IG @chan_kit
Never excessive. Nothing unnecessary.
Form first. Meaning always.
Perfectly balanced.
transitioning your wardrobe from synthetic to natural fabric..................
NIKO LEUNG X RURI | TURNING WASTE INTO WONDER
Have you ever considered what happens to the land and materials discarded at construction sites? Product designer Niko Leung has found a way to transform overlooked soil into a valuable resource, breathing new life into what would otherwise become waste.
In 2021, Niko and architectural designer Loky Leung co-founded Hong Kong Soil, a project dedicated to repurposing construction site soil. What began as an experiment has evolved into a collection of handcrafted creations—from bird whistles and diffuser boxes to modern furniture, all showcasing the beauty of reclaimed materials. After extensive research and refining techniques, their clay is now even suitable for tableware, proving that discarded materials hold untapped potential.
Each of Niko’s creations undergoes a meticulous transformation process, involving soaking, sieving, crushing, and slip casting. Before investing in machinery, she would manually crush soil under the sweltering Hong Kong heat, driven by her commitment to sustainability. Her workspace, designed for natural ventilation, further reflects her philosophy of minimal environmental impact.
Sourcing materials was not easy—initially, construction sites were reluctant to part with their discarded soil. However, through persistence and partnerships with firms that had access to these resources, Niko secured the materials needed to bring her vision to life.
At its core, Hong Kong Soil champions sustainability, craftsmanship, and a slower approach to design—a philosophy that aligns perfectly with RURI. They even offer ceramic sculpting workshops near Sai Kung, where participants can explore their creativity while learning about sustainable materials. Their Haniwa workshop, for example, allows people to craft Japanese clay figures, turning waste into art.
Niko proudly wears RURI’s sustainable pieces in her studio—fashion crafted with the same thoughtful intention she applies to her own work. Together, RURI and Niko celebrate craftsmanship, sustainability, and the beauty of reclaimed materials, proving that slow, intentional living is the way forward.
Instagram
Sustainability Champion @hongkongsoil
Photographer @raymondyhwong
SHOP NIKO'S PICK
Quiet essentials, thoughtfully made.
Designed with restraint, made from considered materials, and intended to live in your wardrobe for years.
